Fleeting: Smoking Kids

Normally I am pretty open minded when it comes to habits… particularly of the smoking variety. I am personally a non-smoker and will forever be a non-smoker. However, I do know quite a few people that do smoke and I just leave them be… they know me well enough to know that if they smoke they should at minimum pop a mint or a piece of gum if they want to talk to me again… I’m just that sensitive to cigarette smoking.

But enough about me… via my Facebook feed earlier this week a friend of mine shared the following video (that I managed to hunt down via YouTube) and I have to say… this is probably by far the best anti-smoking video I have seen in a very long time:

This is probably the strongest Public Service Announcement I have seen. Simple yet effective. If some of the anti-smoking organisations in the United States (like Anti-Smoking.org and the Center for Disease Control and Prevention) pulled off something like this on a wider scale… I think it would have a bit more of an impact than what has been floating for the past decade or so.

So many thanks to the Thai Health Promotion Foundation for producing this video and thank you to Ogilvy & Mather Advertising in Bangkok for creating it… and let’s hope that the message can be heard around the world.